Frequently Asked Questions

What is Project ASAP?

Anti-Substance Abuse Programme (ASAP) is a multi-stakeholder initiative championed by the MTN Foundation. We aim to deliver interventions that will contribute to a significant reduction in the rate of first-time use of addictive substances and drugs amongst young Nigerians aged between 10 and 25 years.


What is the goal?

ASAP seeks to prevent young Nigerians who are non-users from becoming first-time users, and casual users from becoming addicts.
Our ultimate goal is to prevent all the youth from becoming tomorrow’s addicts.


How does ASAP hope to achieve this?

ASAP will deploy an advocacy campaign via various multimedia channels. There will be a broad collaboration of professionals across multiple sectors such as Pharmaceuticals, (PSN, ACPN, and APN etc.), government agencies (NDLEA, Nigerian Police, NAFDAC, and NURTW etc.), the legislature (State houses of assembly), Federal ministries of Health, Education, Transport, Women Affairs, etc.) Faith based organistions (CAN, NASFAT, and CADAM etc.), Universities, Students, Influencers, Bloggers, the media and other agencies such as UNODC, FOMWAN etc.There would also be engagement sessions in various strategic locations, from the market place to university campuses, selected Motor parks etc. The program will be rounded off with an awareness walk across each selected state of the federation with the aim of spreading the word on substance abuse and its associated dangers. A microsite will also be developed as a reservoir of information and content for sustainability of the program.


Where will ASAP be implemented?
ASAP will be implemented in Lagos, Bauchi, Kano, Imo, Rivers and Abuja during the first phase. A number of activities are outlined to help drive home the importance of the program. They include an assembly XTRA, Brighter life challenge, Brighter life hour, Campus Engagement, ASAP round table, Training for influencer, the Brighter life walk, and a national conference in Abuja.


Where will ASAP be implemented?
ASAP will be implemented in Lagos, Bauchi, Kano, Imo, Rivers and Abuja during the first phase. A number of activities are outlined to help drive home the importance of the program. They include an assembly XTRA, Brighter life challenge, Brighter life hour, Campus Engagement, ASAP round table, Training for influencer, the Brighter life walk, and a national conference in Abuja.

ASAP cannot adopt a “one size fits all” approach to the issue of drug abuse. Instead, it will tailor its campaign to each zone across the country, based on research.


Will ASAP target parents and guardians?
Yes. The website will provide information to parents and caregivers on how to engage teens and young adults on drug abuse and specific strategies to detect all stages from casual use, on to full-blown addiction. Parents will participate actively in disseminating relevant information to their wards.


Are there experts working with ASAP?
Yes; ASAP works with a team of subject matter experts from relevant health bodies in Nigeria, comprising pharmacists, doctors, community health practitioners, government agencies and ministries of health, education, transport and women affairs and law enforcement officials to provide professional advice as required.


How can one get involved?

  • Explore this micro-site to learn more about substance abuse.
  • Continue visiting this micro-site for updates.
  • Spread the word to friends and family.